It only rolls off your back if you let it go.

Wednesday, March 5, 2008

Don't they focus group these things before they air them?

I hadn't planned on commenting on politics so quickly. Or doing that bloggy thing where I just point to something that's interesting for the edification of everyone else. But I am.

This focus group display is interesting. It shows that the Clinton "3 AM Ad" interests those who like her already, turns off the people who are supporting her opponent and turns off those who aren't decided.

It's kind of like those "Parents, it's never to early to talk to your kids about drugs." It makes parents feel happy-gooey-like-they're-doing-something, and it makes kids listen to their parents less and be more likely to start smoking. Except that Phillip Morris meant to do that.

1 comment:

cool jazz said...

Well, I didn't think the ad was inappropriate. It's just an extension of the point Hillary has been driving all along: namely, that she's got the experience to be pres. and can be in the driver's seat from day one. I don't see it as fear mongering. On the contrary, it begs the question what exactly is the experience she's talking about. She's got a few more years in the senate than obama and she's slept somewhere in the vicinity of a real president. Neither of them can actually claim to have executive governmental experience (nor McCain, for that matter). So I just don't see this as a campaign about experience. Rather, its about vision, judgment and competence. From that perspective, the red phone ad is great. It asks who would you rather have answer the phone in a crisis. That gets right to the feel good issues, doesn't it. Do you feel better with Clinton, obama, or mccain in charge? Well, do you? Then ask yourself, why?